New Zealanders play games

Peter Vullings

Tue, 17/08/2010 - 10:44

You would think, in a digital age such as ours, that collecting and reporting statistics on a population's gaming habits would be simple. In these days of internet-connected devices you may think data about our games and gaming habits would be streaming to a server somewhere for collection, but alas, that is not the case. Human rights notwithstanding.

Bond University (of Australia) to the rescue with the most comprehensive study to-date of the habits of New Zealand gamers. The study surveyed 3386 people in over 1200 households and drew some powerful conclusions.

78% of gamers are over 18
The average age of gamers is 33
44% of gamers are female
91% of children aged 9 - 15 play games
60% of gamers only play an hour or less in each session
Only 4% of gamers play for 4 or more hours in a session
100% (yep, 100%) of households with children 18 or younger have a game-playing device
63% of parents play games
59% of parents play games with kids to spend time with them
64% of parents use games to help educate their children

Relative market sizes in New Zealand (2009):

$169,970,000 Cinema box office takings
$170,149,000 Video game and console sales

More information:
TV3 - NZ Gamers not just antisocial boys
Stuff - The NZ gamer is older than you think

Pixelthis develops games for mobile devices and social networks.

Peter Vullings's blog

Submitted by Athena (not verified) on Thu, 02/12/2010 - 11:58.

Hello，

I am very intereted for the data you have shown.

Do you mind do me a favour?

What is the name of the author or the title of the publication of the research you reference?

"Bond University (of Australia) to the rescue with the most comprehensive study to-date of the habits of New Zealand gamers."

I want to take a look at the full report of this publication.

If you can email me the information to my email: yuji655@hotmail.com, I would be really appreciated.

Thank you so much.

Cheers,
Athena

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