Following on from last month where we reported the latest Facebook stats for July, here are the Facebook stats for New Zealand, Australia and USA as of today (18 August).
One thing that is clear is that older age groups are accounting for a large amount of the growth on Facebook over the past month. The 50+ age group in New Zealand only accounts for 13% of the total NZ Facebook population, however it has grown by 10% since last month!
New Zealand
Australia
USA
Source: www.facebook.com
More statistics
For more information, download the more comprehensive spreadsheet (xlsx format) that we have prepared. It contains age group breakdowns for New Zealand, Australia and USA by gender.
People in their 40s and 50s in the US are using Facebook for two key reasons:
1) Personally to get back in touch with old friends, even from childhood and re-connect
2) Market/develop reputation and visiblity in the digital world for their own business, whether it's a marketing consulting firm, gaming company or even cleaning business aimed at industrial or wealthy customers....it's all about reputation development.
Regards,
Dr. M.J. Koontz
San Francisco, CA
Thanks Mary. Do you happen to have a source for that info?
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thanks for this stats, for me its quite surprisingly that so huge ammounts of people still don't have accounts in facebook and register
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The 50+ age group in New Zealand only accounts for 13% of the total NZ Facebook population, however it has grown by 10% since last month! liferay
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