Reply to comment

Following on from last month where we reported the latest Facebook stats for July, here are the Facebook stats for New Zealand, Australia and USA as of today (18 August).
 
One thing that is clear is that older age groups are accounting for a large amount of the growth on Facebook over the past month.  The 50+ age group in New Zealand only accounts for 13% of the total NZ Facebook population, however it has grown by 10% since last month!
 
New Zealand

• Over 90,000 new users since last month
• 50+ age group grown by 10%
• 35-49 age group grown by 6%
• 41% of the population on Facebook

Australia

• Over 340,000 new users since last month
• 50+ age group grown by 9%
• 35-49 age group grown by 5%
• 44% of the population on Facebook

USA

• Over 3,000,000 new users since last month
• 50+ age group grown by 7%
• 35-49 age group grown by 3%
• 42% of population on Facebook 

 
Source: www.facebook.com
 
More statistics
 
For more information, download the more comprehensive spreadsheet (xlsx format) that we have prepared.  It contains age group breakdowns for New Zealand, Australia and USA by gender.